The Art of Persuasion: How to Ethically Use Psychology to Influence Consumer...
The most successful branding agencies understand one important concept: consumer behavior. Realizing how and why consumers shop, as well as recognizing their needs, wants and pain points, is a key...
View ArticleCustomer Journey Mapping: Understanding and Enhancing the Path to Purchase
The primary job of a branding agency is to help brands develop their most effective style, imagery, and messaging. And while anyone can jump on social trends to quickly increase brand awareness, a...
View ArticleLeveraging AI for Enhanced Customer Service Experiences
If you’re like many of our clients, you are constantly searching for better ways to connect with customers and build your brand’s reputation. In an era when the demand for fast, seamless and...
View ArticleThe Evolution of Branding: From Traditional to Digital Platforms
Long before the concept of a branding agency was ever conceived, a company’s entire marketing strategy consisted of hanging a sign outside its brick-and-mortar storefront to announce its presence in...
View ArticleHealthcare Marketing: How to Stand Out Without Sticking Out
Marketing strategies can vary between industries, and healthcare marketing brings its own specific set of challenges. The tone, personality, social media presence, and web content of healthcare...
View ArticleExecutive Insights with Joel Warneke: 3 Takeaways from Our Interview with...
Joel Warneke, co-founder and -president of (matter) sat down for a Cincinnati Business Courier exclusive interview with its president and publisher Jamie Smith. The two discussed industry trends,...
View ArticleBrand Evolution vs. Brand Revolution: Making the Right Decision for your Rebrand
As customer needs and desires change, it’s only fitting that brands grow to meet them. That change can appear in product lines, customer service, or even the branding itself. Updating a brand’s look...
View ArticleBeyond the Surface: Mastering Healthcare Marketing for Devices and Diagnostics
Healthcare marketing requires an in-depth understanding of a diverse human population. Healthcare patients are unique individuals dealing with such a range of challenges and concerns that any...
View Article(matter)’s Perspective on the Modern Branding Process
Modern branding is a massive undertaking. Because branding encapsulates messaging, reputation, products, services, and design, it can feel like a never-ending task. Add to the equation the fact that...
View ArticleThe Value of Research in Branding
Product research is the lifeblood of developing and sustaining a successful product line, but brand research is just as – if not more – critical to your brand’s long-term success. Brand research is an...
View ArticleCrafting Memorable Brand Experiences: The Art of Packaging Design with (matter)
We've compiled a few tips from our Principal Creative Director, Joel Warneke, to help you begin to explore all the ways that strategic packaging design can elevate your brand. Source
View ArticleJust My Type: How Variable Type Fonts are Changing the World of Web Design
How much attention do you pay to typography in branding? It turns out the average consumer finds fonts interesting, and your brand should too. Here’s a recent case study to illustrate: An online...
View ArticleThe Psychology of Color in Branding: How to Choose the Right Palette for Your...
Color psychology is an intriguing facet of modern marketing. Its far-reaching power of influence has been proven through multiple studies. Exhibit A: Did you know that Skittles actually don’t come in...
View ArticleL’eggo My Logo: The Evolution of Logos and How to Design for a Mobile-First...
Logo evolution is a vital part of growing a successful brand. Even the most recognizable logos have morphed and adjusted over time. But what spurred this logo evolution, and how do logo design rules...
View ArticleExploring Trends and Best Practices in B2B Brand Identity and Logo Design
Anytime brand identity design enters the chat, people automatically think of iconic consumer-facing corporations like Nike, McDonald’s, and Starbucks, but brand identity and logo development are just...
View ArticleBeyond The Brand: How Highly Effective Branding Can Drive Creative Campaigns
It’s a tale as old as, well, marketing: balancing long-term brand strategy with short-term conversion tactics. In today’s digital world of instant gratification, many companies and sales leaders have...
View ArticleFrom Transactions to Meaningful Interactions: How (matter) is Helping Brands...
After enduring months of stay-at-home orders prompted by the global pandemic that began in March 2020, it’s no wonder that consumers are still reveling in the reinstated freedom of gathering for...
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